C1 Magazines
Tuesday 24th September 2024
Do Now
1. Representation - The description or portrayal of someone or something in a particular way.
2. The first thing you can consider when looking at how something is represented.
3. A stereotype is a widely held but fixed and oversimplified image or idea of a particular type of person or thing.
4. In media, there are 2 exams.
5. Audiences.
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Stereotypes
A stereotype is a generalised representation of a person, place, or thing. They are limited and often offensive and used for comedy.
Grandmother- Always in pain, grumpy, needs glasses, needs a walking stick/ cain, sick, doesn't know how to use the internet, old, wrinkles, lives alone, sitting on couch all day, slow, knitting.
Nurse- Woman, young, kind, caring/motherly, weak, gentle.
Teacher- Man, wears glasses, 50 yrs old, short hair, formal clothes, strict, shiny and polished shoes, never smiles.
Private school boy- snobby, rich, posh, posh accent, spoilt, arrogant, gold, expensive watch, hair swept to side, well dressed.
Cornish man- Man, strong Cornish accent, fisherman.
In the trailer, the teachers fit the stereotype when they tell a student to 'TUCK THEIR SHIRT IN'. However, the stereotype is challenged when we see a young, FEMALE teacher (stereotypically, teachers are old males). The students were acting like three years olds as they had silly behaviours.
Representations in magazines
Masthead- The name of the publication. It is generally situated on the top third of the cover and will usually fit the whole page of the magazine. Some magazines will put the imge on top of the title (overlay).
Cover lines- Distributed around the main image without distracting from it too much. They often follow a colour scheme and are the same ont but vary in size, capitalisation and boldness.
Main Image- The biggest image on the magazine and is usually found in the middle of the magazine.Usually covers most of the page is of a major celebrity.
Main cover line- This is usually very large and promotes what the main feature will be. It usually coincides with the main image.
Puff- Eye- catching graphics that are used to draw attention to the text.
Colour palette - A chosen set of colours to be used on a graphic
Direct address - The audience spoken to.
Star vehicle - The use of a celebrity.
Tuesday 1st October 2024
DO NOW
1. Masthead - The name of the publication. It is generally situated on the top third of the cover and will usually fit the whole page of the magazine. Some magazines will put the image on top of the title (overlay).
2. Cover lines.
3. Puff- Eye- catching graphics that are used to draw attention to the text.
4. Whether it is positive or negative.
5. Stereotypes.
Gorgeous, friendly, extrovert
On the girl's magazine the colours are brighter and there is a lot of pink, whereas in the men's magazine there is a darker colour scheme and a lot of blue and black.
The girl's magazine has a woman as the main cover image, whereas, the men's magazine has a man on the main cover image.
The girl's magazine is about glow- ups and how to look good/attractive, whereas, the men's magazine is about football.
On the woman's magazine, girls are represented as obsessed with their looks, always trying to attract men, obsessed with having a nice body. However, on the men's magazine, men are represented as obsessed with football, not interested in women, wearing tattoos, and serious about sport. They are also presented as very masculine due to his smart clothes, dark colours, and the fact that he's showing his wedding ring, showing that he is loyal to his wife, etc. Although the men's magazine cover supports the stereotypes it also challenges them. For example it includes different themes such as jewelry.
Tuesday 8th October 2024
Representation task
Lo: To create magazine covers showing an understanding of representation
Do Now
1. The main cover line would be expected to be bigger and bolder than the other cover lines, a different font might also be used. It will tell you the main aspects about the magazine.
2. Direct address is when you're speaking directly to the audience, by using the words 'you' or 'we'.
3. The puff is the sticker-like shape that you find on a magazine cover.
4. Blue is the colour which is stereotypically associated with males.
5. Objectification is the action of degrading someone to the status of a mere object. (When a person is represented as an object rather than a person of their own right).\
Tuesday 15th October 2024
How Do You Compare Representations
LO: To write and structure an effective exam style answer.
Do Now
1. When analysing representation you could look at the colour scheme.
2. sexual objectification - The process of representing or treating a person like a sex object. One that serves another's sexual pleasure.
3. 'INSIDE GAME OF THRONES' is the main cover line for the rolling stone magazine on the wall.
4. Pink is stereotypically associated with females.
5. Messy, lazy, sleeps all day, mood swings, depressed, etc is the stereotype of teenagers.
* 5 minutes planning
* List the similarities and differences
* use structure to write it
- They are both stereotypical
- GQ focuses on face, cosmopolitan focuses on body
- different colour schemes
- Age
In the GQ cover David Beckham is represented as sophisticated. He is wearing a tuxedo which has connotations of wealth and elegance. This contrasts with the Cosmo cover is represented as fun and sexy this is because she is wearing a revealing dress, with her hair styled nicely.
The gender stereotypes are being challenged. On GQ, Rihanna is being represented as medusa a low angle shot is also being used - this means that she has been represented as powerful, strong, deadly, and scary. She is not wearing any clothes (she is being sexually objectified) and there are lots of different colours (stereotypically masculine colours). She has black nails, snakes in her hair and around her neck. She is being represented in a (stereotypically) masculine way.There are lots of stereotypically male topics. On the cosmo magazine, Tom Daley is represented in a stereotypically feminine way due to the way his is posing, the bright colours (which are stereotypically female colours).
JUDGEMENT: The two covers show different stereotypes. They are also challenging stereotypes. This is due to colour schemes, representation, etc.
1. How gender is represented in cosmopolitan.
2. How gender is represented in GQ
3. How far the representation is similar and different in the magazines.
In cosmopolitan, the magazines include bright colours ( especially pink), which is the stereotypical colour for females, even though the main cover image is that of a male, challenging the stereotypes of females. He is shown wearing bright yellow and pink clothes, and standing in a quite feminine pose. His clothes reveal his muscles, challenging the feminine stereotype - stereotypically, women do not have any muscles. The cover lines are talking about topics that are usually more masculine, also challenging the female stereotypes.
On the GQ magazine poster, lots of stereotypically masculine colours are being used. Rihanna is being represented as Medusa ( she is topless)
Tuesday 5th November 2024
Magazine Industry definitions:
Circulation- Circulation is narrowly defined as the number of copies of a publication distributed through various channels.
Advertising revenue- The income you can earn from advertisements being seen on your content.
Cover price- The standard published price for an issue against which circulation is reported.
Subscription model-where users pay for ongoing access to content such as news, videos, or music.
Multi-platform-A form of narrative entertainment in which content is dispersed across multiple entertainment channels.
Readership- An estimate of how many readers a publication has.
Ideology- A set of ideas or beliefs that people have regarding different kinds of technologies.
Target audience- the specific group of consumers most likely to want your product or service.
Brand identity- the set of tools and assets that a business creates to convey their brand to the world.
Vogue
December 17, 1892 was when the first magazine was launched but British vogue was launched in 1982.
From its inception the magazine intended to target the New York upper class.
In November, the magazine rebranded as Vogue France.
It is a part of the Condé Nast media companies, which includes other publications such as House & Garden, GQ, and The New Yorker.
Vogue excels at cross-promoting its content across print and digital platforms.
The fashion and lifestyle magazine Vogue reached around 2.7 million individuals between April 2019 and March 2020 in the United Kingdom. During this period, nearly two million women read the title. Considering reach by print and online, the latest figure marks the highest monthly reach of the magazine since 2013.
Vogue has a predominantly female readership and is best suited for advertisers targeting affluent fashion and beauty enthusiasts.
VOGUE places fashion in the context of culture and the world we live in—how we dress, live and socialize; what we eat, listen to and watch; who leads and inspires us. VOGUE immerses itself in fashion, always leading readers to what will happen next.
They have an ABC1 female audience.
GQ
GQ, men's fashion magazine that was started as a trade publication in New York City in 1931 and became available to the general public in 1957.
Whether it's fashion, sport, health, humour, politics or music, GQ covers it all with intelligence and imagination.” • GQ is aimed at ABC1 men aged between 20 and 44, has a 212,000 monthly print readership, with online boasting over 2 million monthly unique users, and more than 2 million social media followers.
Launched in 1931, GQ began its life as a quarterly publication called Gentleman's Quarterly, aimed specifically at fashion industry insiders. Its popularity with customers caused its rebranding in 1967 to GQ. Produced by Condé Nast, today GQ is a multi- platform brand.
GQ is published by Conde Nast. Conde Nast also takes care of the fulfilment and delivery of your GQ magazine subscription, meaning that subscribers tend to receive their copy before it hits the shops (and at a better price!).
Produced by Condé Nast, today GQ is a multi- platform brand. Each issue is published in print and digitally; it has its own acclaimed website and apps. Published monthly, British GQ sells itself as “The greatest magazine around. The men's magazine with an IQ.
According to the Audit Bureau of Circulations, the average circulation per issue in the UK was 89,072 in 2021 – down from 110,063 in 2018.
GQ is aimed at ABC1 men aged between 20 and 44.
GQ claims to be “the flagship of men’s fashion and style” with a “forward-looking, progressive and cutting-edge” approach to making men “look sharper and live smarter”. The lifestyle magazine is an influential mix of award-winning writing and photography aimed at image-conscious young men who are interested in fashion, culture, entertainment, sport, and relationships.
Tuesday 12th November 2024
Case study #1
Raheem Sterlin GQ
LO: To explore the context and layout design for GQ magazine.
GQ targets its audience of image-conscious young men who are interested in fashion, culture, entertainment, sport, and relationships.
GQ represents men as strong, smart, independent and superior to women. They represent women as objects designed for men to look at.
Raheem sterling
1.Raheem Sterling was born on December 8, 1994, in Kingston, Jamaica. He moved to London at the age of 5.
2. Sterling began his football journey at Queens Park Rangers’ academy before moving to Liverpool’s youth system in 2010.
3. He made his Premier League debut for Liverpool in March 2012 at the age of 17.
4. In 2015, Sterling transferred to Manchester City in a deal worth around £49 million, making him one of the most expensive English players at the time.
5. Sterling represents England at the international level, having made his senior debut in 2012. He has played in major tournaments, including the FIFA World Cup and UEFA European Championship.
Tuesday 19th November 2024
Case study #1- Raheem Sterling
Do Now
1. Condé Nas
2. ABC1 men/women.
3. 20-45
4. Masthead
5. A colour palette means the main 2/3 colours used in a magazine cover design.
Media Language
• Cover star
• Masthead
• Cover lines
• Anchorage text- Any text that is used to clarify the meaning of the image used.
• Lexis- The words used
• Typography- How the words look (font style, size, etc).
• Brand identity
• Image
• Colour palette
The font style used is sans serif, block, bold, and capital letters. This represents masculinity, strength, intelligence, and power. The colour palette used is grey, white, black, red, and orange. Generally, these are seen as masculine colours. The colour grey represents matureness, mostly linked to masculinity.The layout follows a 'z' layout. This is to catch the reader's attention, due to the fact that the human eye travels in those directions whilst reading. The cover lines are placed around the image. 'Donald Glover- Hollywood's favourite provocateur' to show who it is and the aim of it.The director will try to direct the audience's interpretation towards the preferred of reading towards the media text and image.
The image on the cover has used a mid shot. to focus on who he is, his facial expression, and what he is wearing. The serious expression connotes seriousness of topic / interview him as an actor/ voice. `The hat and watch indicate wealth, intelligence and formalness. This poster might attract different viewers. The cover line ' an exploration of men's beauty in 2023' might attract men who are interested in beauty, they might want to know what the latest trends, and fashion looks are.
Tuesday 26th November 2024
Do Now
1. Anchorage is any text used to explain/clarify the meaning of an image.
2. We can look at the font style, size, etc.
3. Cover lines.
4. Sans Serif.
5. Close up / mid shot. Medium close up.
Raheem sterling
1.Raheem Sterling was born on December 8, 1994, in Kingston, Jamaica. He moved to London at the age of 5.
2. Sterling began his football journey at Queens Park Rangers’ academy before moving to Liverpool’s youth system in 2010.
3. He made his Premier League debut for Liverpool in March 2012 at the age of 17.
4. In 2015, Sterling transferred to Manchester City in a deal worth around £49 million, making him one of the most expensive English players at the time.
5. Sterling represents England at the international level, having made his senior debut in 2012. He has played in major tournaments, including the FIFA World Cup and UEFA European Championship.
Raheem Sterling is a football player who suffered from a large amount of hate and racism in 2018. His goal is to spread awareness on the topic of racism towards black footballers. He was put on a GQ magazine cover as he sparked a national debate on race and the press, standing up for black footballers. This then spread due to the news, radios, and other media, to prevent this issue from getting worse.
a) In the cover line ‘Speak no evil inside the most brutal dictatorship you’ve never heard of’, we can see that the adjective brutal symbolises extreme violence in society. The cover line ‘ How Raheem Sterling saved football from itself’ shows how he is protesting against racism. The main cover line of ‘Guardian Angel’ shows that he is the ‘protector/ guardian’ of the black footballers as he fights against racism. The connotations of the term ‘angel’ are heavenly, godly, kind, and powerful. This links with the main image of Raheem Serling, which presents him as a 'guardian angel'.
Thursday 12th December 2024
Synergy is the collaboration of media products, for example Travis Scott. This enabled to have mutual production and a wider audience, allowing them to gain more money.
Tuesday 17th December 2024
Do Now
1. Symbolises
2. Angelic, powerful, strong
3. ABC1 men.
4. To catch the eye of the audience.
5. The way something is usually done.
GQ Representations
gender: He is topless, showing off his muscles, which is stereotypically a masculine thing too do. It shows how strong and powerful he is. Jewellery represent wealth, tattoos are usually seen as masculine, football tends to be a masculine sport, the colour palette is seen as masculine, successful, health, etc.
Ethnicity:
cover lines, tattoos, black wings, dark colours, challenges stereotypes.
By using Raheem Sterling on the front cover of the magazine, they are inspiring the audience to be like him, there is a diverse range of ethnicity on the cover as well.
Tuesday 7th January 2025
Do Now
1. Fashion and lifestyle.
2. ABC1 females.
3. Condé Nast.
4. To catch the eye of the audience.
5. A slim, pretty woman.
Malala Yousafzai - Vogue
These two covers show Vogue's new approach towards diversity. In the past, Vogue did not include different ethnicities on their magazine covers, however, the newer covers present Harry Styles; a white man, wearing a dress, and Rihanna; a black woman. The cover of Harry Styles is challenging the stereotype of girls wearing dresses. The cover of Rihanna is challenging the stereotype of a model (stereotypically being white).
Malala Yousafzai
#1. She’s an advocate for education and gender equality.
#2. Her father made sure she got equal educational opportunities.
#3. Malala grew up in Mingora, the largest city in the Swat valley in what is now the Khyber Pakhtunkwa province of Pakistan.
#4. Malala was the youngest recipient of the Nobel Peace Prize.
#5. The Taliban tried to assassinate Malala in 2012 -By 2012, Malala was speaking more openly about the right to education. The Taliban considered her a threat to their power. On October 9th, Malala was returning home from school when two Taliban members boarded her bus and shot the 15-year-old in the head. She survived. She was first treated at a hospital in Pakistan and then at an intensive care unit in England. She spent ten days in a medically induced coma. She had no major brain damage, although she needed months of surgeries and rehabilitation.
Nobel prize winner, Malala Yousafzai, born July 12th 1997, became an international symbol of the fight for girl's education after she was shot in 2012, for opposing Taliban's restrictions on female education in her home country of Pakistan. She survived, but had to flee to England and live in exile there because a fatwa was issued against her. By refusing to bow to the Taliban's ban on girls' attendance in schools, Malala asserted her right and the right of all women to receive an education. Her quiet activism withstands as a model example of peaceful activism in the face of violence and terrorism. The Atlantic Council hosted a conversation with Malala on March 5, 2021. She spoke on the efforts of the Malala fund to provide better and early access to educational opportunities for girls around the world starting with eight countries and expanding to others in need. Vogue used her as a cover star due to her unfaltering bravery and perseverance, making her a role model to girls and women around the world.
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