Film

                                                                                                                 Thursday 13th February 2025

Film Industry

LO: To research key terminology and context surrounding the film industry.

Franchise - A series of films that have the same or similar titles and are about the same characters.  

Distributor - The distributor may set the release date of a film and the method by which a film is to be exhibited or made available for viewing; for example, directly to the public either theatrically or for home viewing (DVD, video-on-demand, download, television programs through broadcast syndication etc.).

Hollywood major- Being produced by a big studio that's giving it a full Hollywood-sized budget and is full feature length.  The five production companies that dominates Hollywood.

Teaser- a short, edited promotional video to generate interest in an upcoming film and announce its release date: a teaser is a forerunner to full-length trailers for the film that feature highlights and are shown closer to the film's distribution date.

Montage- Montage is a technique of film editing that combines a series of short shots or clips into one sequence, often set to music. The word montage is French for “assembly” or “editing.”

Assemble cast- In a dramatic production, an ensemble cast is one that comprises many principal actors and performers who are typically assigned roughly equal amounts of screen time.

Tentpole film - In television and motion pictures, a tentpole or tent-pole is a program or film that supports the financial performance of a film studio, television network, or cinema chain. It is an analogy for the way a strong central pole provides a stable structure to a tent.

High- concept-  A movie described as being "high-concept" is considered easy to sell to a wide audience because it delivers upon an easy-to-grasp idea. This simple narrative can often be summed up with a single iconic image, such as the theme park logo from Jurassic Park.

Enigma- Mystery within a text/ a question that encourages an audience to watch/read on to find the answers to...

1. The big 5 major Hollywood studios are Universal, Paramount, Warner Bros., Disney, and Sony.

2.  The main aim of a film marketing campaign is to connect to the audiences, get them excited, buy a ticket , and guarantee the success of your film.

3. The marketing techniques often used are flyers and posters, trailers, Co-branding, blogging, online presence, newspapers, magazines, etc.

4. A film poster needs to convey is the title of the film, the genre, the release date, the cast, etc.

5. The difference between a teaser poster and a theatre poster is that theatrical posters advertise the show and tell you the venue, price, etc of the show, whereas teaser posters give you very little information about the film. An example of a teaser poster is 'Blockbusters'. An example of a theatrical poster is 'The phantom of the opera' poster.

6. A recent  film franchise is 'Avatar: The way of water'.

• The story of James Bond revolves around his character development. He's a suave British spy and womanizer who is always sent on the hardest missions. His world is full of international intrigue, double-crosses, and elaborate fight scenes.

•A British secret agent working for MI6 under the codename 007, Bond has been portrayed on film in twenty-seven productions by actors Sean Connery, David Niven, George Lazenby, Roger Moore, Timothy Dalton, Pierce Brosnan, and Daniel Craig.

• 26 James Bond films.

                                                                                                                                                                     

                                                                                                    Thursday 27th February 2025

Do Now 

1. A franchise is a film based on original ideas or adapted from a book.

2. A distributors market the film and organises the distribution of the film.

3. A Hollywood major is A large production company that dominates Hollywood.

4. A teaser is a poster/trailer that initiates interest in a film with small details only. 

5. A tentpole film is a high budget film that is expected to be very successful so it supports smaller, riskier versions. 

Film Industry

LO: To explore the process of film making.

PRODUCTION- The process by which a motion picture is produced.

DISTRIBUTION- The process of making film available for audience viewing.

MARKETING- Building awareness for a movie.

EXHIBITION-The public screening of the movie or the release of the release of the film in theatres.

Vertical Integration- Some big film companies (conglomerates) will complete all three processes for a film. Warner Bros distributes it and makes it using warner companies. warner village cinemas get the first rights and a longer time window to show it than other cinemas.

In pre-productions, the script is finalised, actors and crew are hired, locations are in the finding, the budget is figured out, and  the necessary equipment is bought.

In the production stage, the footage is filmed by coordinating all the different teams simultaneously. 

In the post production stage, footage is cut, music, sound and commentary are mixed  and visual effects are added.

Producers have to:

• Secure funding by convincing investors that a film will be successful.

• Secure the rights to a screenplay

• Manage crew, cast and directors.

• Manage locations, equipment, and schedules.

• Manage any problems that occur.

Because there is so much to do, most films have an executive production team who delegate specific production jobs to other production companies. 

No time to die: 

1. The executive production company for no time to die is Eon productions.

2. They are part of the conglomerate.

3. It is a studio film with high production values.

4. Other production companies involved are Metro-Goldwyn-Mayer , Universal Pictures, Eon Productions, and B25.

5. 

6. The budget for the production was between $250 million and $301 million.

7. The countries it was made in were Italy, Jamaica, Norway, the Faroe islands, and London.

8. It took 10 months to make the film.

                                                                                                           Thursday 13th March 2025

Marketing and promotion

Do Now

1. Distribution- The process of disseminating digital content to maximise its reach, engagement, and visibility.

2. Universal. 

3. Amazon.

4. April 2020.

5. September 2021.

Explain why the delayed release of 'No time to die' was an issue for the team behind the movie.

The delayed release meant that it cost more for marketing release and they made no profit. This means that a lot of their money ($40 million) went to waste. The distribution had to retake the scenes, and move the release date, twice. In the film, they had used the 'latest technology', however, by the release date, they were not up to date, meaning they would have to re-edit.

a) Promotions used for 'No time to die': Prints, social campaigns, dealership promos, and commercials.

b) adidas, omega, Aston Martin, Heineken, landrover, Billie Eilish soundtrack.

Soundtrack by Billie Eilish on Interscope, owned by Universal- 'star appeal' synergy and convergence of different platforms to promote the film.

                                                                                                                                                     

                                                                                                    Thursday 20th March 2025

Do Now

1. Reaching audiences through different types of outlets.

2. NTTD was delayed in release due to the covid-19 lock down.

3. Teaser trailer.

4. Billie Eilish.

5. Bauer radio

Circulation and regulation

Exhibition takes place in the following order:

1. Cinema release.

2. DVD release, pay per view (PPV)/ video on demand (VOD)- (recently DVD and PPV/VOD have been released simultaneously as audiences are becoming more demanding and turning more to digital download)

3. 'Film to air' television (available on standard TV channels for free for the viewer).

How do you watch films?

Circulation is the process of exhibiting the film across a range of different media platforms.

No time to die

1. It was in cinemas for a month.

2. at the box office, it made $774.3 million.

3. No.

4. It went 'free to air' on New year's day in 2023.

5. Available on PPV on apple TV, Google play, amazon prime, and youtube.

6. It was very successful.

Regulation- bbfc

1. No time to die had a 12 A age classification for theatrical release.

2. Allowing parents to bring young children makes money.

3. 12+.

                                                                                                                                                     

                                                                                            Thursday 3rd April 2025

Do Now

1.Industry- A group of companies who share similar business activities, products, or services.

2. Radio industries.

3.The people at which, a product is aimed at.                   

4. The 'No time to die' audience.

5. One minute per mark.

a. EON production is the production company

b. A large company that owns and operates a diverse collection of businesses, often in unrelated industries, typically formed through mergers and acquisitions. An example of this is Warner brothers.

c. Convergence is when two or more 'things' come together to make a new whole. An example of this is when the 'No tie to die' trailer could be watched on a mobile phone.

Target 2: 

a) Explain the example of marketing.

b) example from NTTD.

c) Link this to the platform it was used on and wide marketing.

The industry markets the film through the use of the soundtrack to appeal to the audience. This creates a wider appeal and the audience as it uses a different platform to interest the audience. An example of this can be seen in NTTD through the use of Billie Eilish who released the title track for the film. As an already established artist with a younger audience, she created wider appeal to the audience. In addition to this, during the weeks prior to the release of the film, Bauer Radio  dedicated a whole station to bond music over the years. The wide marketing of Bond music meant that the film was further promoted to the audience that may not have accessed the other marketing material. Those who are attracted to the new music or the nostalgic element of the previous Bond music were targeted through the use of the soundtrack's past and present.

Target a: More focus on linking U&G and how it appeals to the audience for their Archers website.The archers website appeals to users through character profiles.

                                                                                                                                                     

                                                                                                            Thursday 24th April 2025

Do now 

1. Circulation- Showing the film.

2. Cinema, DVD, Free to air TV.

3. 1 month

4. 12a.

5. To secure a wider/ younger audience but not put off adults.

Audience appeal

Uses and Gratifications theory

-Personal Identity - media products allows audiences to find role models and other people with similar lives.

-Information- Any information can be learned through different types of media.

-Entertainment- Use of media to escape the humdrum of their boring everyday lives.

-Social Interaction- The ability of media products to produce a topic of social interaction between other people.

Active - Audience - Choices

The theory of uses and gratification identified entertainment as appealing to the audience because it enables them to escape their everyday boring life. For example, video games such as Fortnite, allow the audience to enter a different, exciting world and gives them the possibility of interacting with other people (possibly from diverse cultures and countries), linking with the Uses and Gratification theory. 

                                                                                                                                                      

                                                                                                           Thursday 1st May 2025

Do Now 

1. Personal Identity- role models or values.

2. Information- educates- Educates/informs the audience.

3. Entertainment- entertains the audience.

4. Social- Create links with other people

5. DEL

Audience appeal

Entertainment-watching it- action- driving/ car chase- entertainment escape reality.

Film posters- Information, personal identity.

Film trailers- entertainment.

Website- information.

Merchandise- personal identity.

Billboards (bus stops)- informative

Sponsorships- 

The theory of uses and gratification identified entertainment as appeal to the audience because it is fast paced and full of action. We can see this in the NTTD trailer through the car racing scenes and weapon scenes.  This shows that the theory of entertainment in the U&G applies to the NTTD trailer, keeping the audience engaged.  It engages the audience as it shows things we would not be able to do in our normal everyday lives, allowing them to escape their boring lives.

                                                                                                                                                                      

                                                                                                                         Thursday 8th May 2025

Film industry audience expectations

Do Now

1. Teasers, posters, etc.

2.Good vs bad.

3. Action packed.

4. Learn about new characters.

5. Audience want to talk about possible storylines.

Another theory of U&G identified information as appealing to the audience because of the exciting storyline it presents to them. They get an idea of who the characters in the story are, and an overall view of the entire movie, perhaps increasing the likelihood of the viewers watching it.

Information, posters, characters, links to social media platforms, links to a store to buy merchandise, clips, interviews, making of, trailers, etc.

Having actors from previous films is appealing tot he audience as they are familiar to them, and the audience may have previously related to them, perhaps persuading them to watch the new film.

Phoebe Waller Bridge- 2nd female to work on a Bond script.m  

                                                                                                                                                                       

                                                                                                                              Thursday 15th May 2025

Film industry and exam structure

Do Now

1. EON productions and MGM.

2. Universal  pictures. 

3. 12a

4. 12

5. Wider audience and don't put off adults.

3a. EON productions. 

3b. Media conglomerate- A company that owns other companies. An example of this is warner brothers that own production on distribution companies.

3c. Convergence- Multiple devices working together. For example, watching a film on a phone, tablet or TV.

3d. 

explain = we need an example.

Posters, adverts, trailers, teasers, soundtrack, product placement, merch, Heineken ad, poster teaser, radio.

Technology is used in films to appeal to the audience through many ways such as, the Heineken ad on youtube, poster teasers, trailers, product placement, and merchandise. These adverts were spread world wide, in order to get a larger audience by making the film well known. For example, the Heineken ad is packed with action and copies aspects of the film, such as, the suit that Daniel Craig is wearing, the music, and the drinks, all whilst adding humour, appealing to the audience.

4a. Age and gender.

4b. NTTD targets audience through all the action; motorbikes, gunfights, car car chase, and fist fights. It also allows you to visit their website which includes merch, info, and enables you to watch things.

4c. The theory of uses and gratifications identified entertainment as appealing to the audience because it serves as a sort of escapism, which allows the audience to venture into an action packed world different to their boring, everyday lives and joining a world filled with gunfights, fist fights, car chases and motorbikes, which, can all be identified in the trailer, found on the NTTD website. This shows that the theory of entertainment in uses and gratifications applies to the website as it appeals to the audience, increasing their fanbase.